mongoose atlantic

Member of the MPA

Member of the NAPR

If you are considering out-sourcing your advertising sales or changing your current supplier then let us work with you to explore fully the financial benefits that such a decision could make to your bottom line. We have worked with a variety of different companies in conducting a cost benefit analysis, showing that the decision to out-source will almost immediately lead to a decrease in overhead and an increase in profit.Our unique approach to the business of advertising sales sets new standards for magazine representation in the US. Our experience, commitment to quality and determination to represent publishing clients to the highest possible levels have made a real difference to the revenue development of our clients' titles.

The current Mongoose Atlantic Portfolio includes the following projects:

Since 1999, Mongoose Atlantic has represented Newsweek's U.S and International Showcase sections. 'Showcase' sections are themed advertising options designed for small to medium size businesses to utilize the power of the Newsweek brand. We run the Showcase sections in a number of different demographic and geographic splits across the US and internationally. In addition to our print sales efforts we also administer and sell onto one supporting website - www.NewsweekShowcase.com.

The domestic Newsweek editions we sell into include:

Top 20 Metro edition - covers the 20 largest metro areas across the U.S.

Women's edition - female subscribers only

Fifty Plus edition - subscribers age fifty and over only.

Business Plus Edition - business subscribers only.

Individual State editions

Individual Metro editions

The international editions are:

Newsweek Asia

Newsweek Europe

Newsweek Latin America

Budget Travel (read by travel active adults)

Mongoose Atlantic has been working with Budget Travel, the fastest growing travel magazine in the U.S., since October 2004. Our main focus is coordinating sales for the Travel Marketplace direct response portion of Budget Travel magazine. The magazine reaches a national circulation of 600,000 and a readership of nearly 2 million. Mongoose Atlantic also sells integrated packages for advertisers on BudgetTravelOnline.com with a focus on the Travel Marketplace e-newsletter. In June 2005, Budget Travel launched its own web site in partnership with Washingtonpost. Newsweek Interactive; receiving approximately 1 million unique page views per month. BudgetTravelOnline.com offers a variety of newsletters with the latest travel deals and a complete menu of online advertising opportunities.

How To Get Into College Guide (read by 16-18 year old high school students & parents)

Mongoose Atlantic coordinates and sells the display advertising opportunities within Kaplan for national brand advertising, as well as Education Showcase sections for schools to purchase fractional ads. Owned by the Washington Post Company, Kaplan has been the nation's leading provider of educational and career services for more than 60 years. Each year Kaplan produce the definitive guide for prospective college students and their parents, the 'HOW TO GET INTO COLLEGE GUIDE' reaches a circulation of 700,000 nationally making it the largest selling publication of its type.

Current (read by 18- 24 year old college students)

Current is the nation's largest student-run and read newsmagazine. Written 100% by college students, Current presents a fresh perspective on contemporary social, political and cultural issues. Regular editorial features provide insight into the latest fashion, tech, finance and entertainment trends. The magazine is distributed quarterly on 35 prestigious campuses and on 20 Kaplan Centers nationwide. It has a circulation of 200,000 and is growing fast! Mongoose Atlantic is contracted to handle all the advertising strategy and sales efforts for Current magazine including display, direct response and special educational advertising sections.

For any questions or inquiries concerning Mongoose Atlantic Inc or the projects it manages, please contact Stephen Channon