glossary

Glossary of 86 terms

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Magazine - Magazine is a periodic publication usually containing glossy pictures, editorials, stories and articles of interest to those who purchase it or subscribe to it.

Magazine Publication - magazine publication is a periodical publication containing a variety of articles, generally financed by advertising.

Magazine Publishing Association (MPA) - Group that represents US consumer magazine publishers. Established in 1919.

Marketing - The process of packaging, advertising, selling, and distributing your products or services and the public relations used to support this process.

Media - Reporters, editors, and producers, or print publications, broadcast programs, and online magazines

Media Kit - Organized package of information that includes background information and details about a publication.

Media Pack - Promotional material to help sell advertising space.

Mook - Publications that are more thorough than magazines and more timely than books. Derived from 'magazine' and 'book'.