glossary

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n

New Media - Digital media such as CD-Rom, websites, broadcast e-mail and web casting.

News Feature - Is a special story or article in a print publication or broadcast program that goes in detail about concepts and ideas of specific market interest

Newsprint - Cheapest type of printing paper. Produced from wood pulp. Typically 45 g/sq m.

non-paid circulation - Free copies of a publication sent to individuals who meet certain criteria set by a publisher.

NRS - National Readership Survey. Matches newspaper and magazine buying patterns to demographic data. Published yearly (UK).