glossary

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Target Audience - Selected group of people who share similar needs or conditions, such as income, age, sex, or education; and who best represent the most likely potential receivers of an organization's message.

TIFF - Tagged Image File Format. Widely used picture file format (.tif) for transferring images between different applications and computer platforms.

TOC - Table of contents.

Trade Publication - Publication that focuses on a specific trade, profession or industry market.

Trim Marks - Guides showing where printed pages will be trimmed once bound.