staff and recruitment

staff magazine representation

Mongoose is an advertising sales company that has developed new standards in representing staff and membership publications. Our experience and approach make us particularly suited to the challenges presented by publications in these sectors. We bring years of experience and a genuine understanding of the publishing business to bear on your behalf. Above all we try to fit into your team and ensure that a publication achieves it maximum potential.

The Royal Air Force

In August 2003 Mongoose was appointed by the RAF to take over the advertising sales for RAF News. During our first ten weeks with the RAF we have made considerable improvements in the quality of the advertisements and we have already realised significant increases in revenue. Our first priority with RAF News was to produce new media information that makes a real difference. We have highlighted key market sectors, utilised appropriate research data and produced the pack in a way that will genuinely assist in raising the profile of the journal. RAF News had also been inadequately staffed previously and this had been a primary reason for poor advertising revenues. Mongoose has invested in a full time sales manager who is committed to the development of the RAF News.

"Since Mongoose Media took over our advertising sales contract we have been most
impressed by their expertise, energy and innovation in seeking to maximise our revenues."

Group Captain Peter Wilkins
Business Manager, RAF

recruitment advertising

The Institute of Internal Auditors

Internal Auditor & Business Risk is produced the award winning journal produced by Smith de Wint for the IIA is one of our most successful recruitment advertising vehicles. We have developed a very successful sales strategy based on building the profile of the magazine with key recruitment advertisers such as Barclay Simpson, Reed Finance and JP Gray. We have also broadened the advertising base and achieved the following:

• Increased sponsorship at their annual conference and exhibition
   
• Introduced sponsorship on sections within the publication
   
• Increased the amount of inserts
   
• Introduced belly bands and other innovative revenue generating ideas
   
• Increased their recruitment advertising online
   
• Increased their display advertising revenue

Under our management advertising revenue on Internal Auditor has grown by almost 70%.